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What Is Pay Per Click Advertising?

Advertising has changed dynamically over the years. There was a time when it was only limited to television, radio, and newspapers. Now, it has grown to various prospects. Advertisements are seen or heard everywhere— while listening to songs, shopping online or even when you are watching a video. 

Long gone are the days where only the well-known brands could take advantage of advertisement. Today, It can be used by start-ups as well. According to a report, $31 billion was made in 2016 just by social media marketing. 

What is PPC?

PPC or pay-per-click advertising is a form of marketing strategy where the advertisers pay a certain amount every time the customer clicks on an advertisement. You only get paid by the advertiser if the link is clicked. It has been observed by the best digital marketing agency in Lucknow that Pay Per Click is one of the most effective forms of digital marketing.

Major PPC platforms:

  • Google ads
  • Microsoft advertisement 
  • Amazon

Why should you use PPC?

  • It is the fastest way to drive traffic to your website
  • Attracts target audience
  • Return on investment is effective


The digital market is growing rapidly, so are the businesses. All traditional business owners are also entering the field of online marketing because the scope of development is unlimited, provided you are guided well and know what you are doing. 

Contact Lucknow Graphics if you are looking for the best digital marketing agency in Lucknow. Their team has in-depth knowledge about digital marketing and provides services such as social media management, branding and online marketing. 

Hurry! Contact them right away.

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